How do simple images turn into symbols that communicate visually a meaningful...
Most Recent
YMCA’s New Colors
I have been able to stick to my 2013 goal of investing time weekly in my fitness and health. Only in the last couple of weeks have I become aware of our local YMCA’s recent transformation. Lying on my back stretching in the hall, I noticed their new use of basic colors and associated words […]
As Simple as 3, 1, 2….
“What do those numbers mean?” I was in the checkout lane of the local grocery store looking at a large monitor with the numbers 3, 2 and 1 on the screen. The checkout person said, “The first number is the actual number of checkout lanes currently open. The middle number is the number of lanes […]
Not Your Ordinary Cake
“I found one”. I have never been so excited to find out that a piece of food I put into my mouth had a piece of plastic in it. I reenter the break room of the manufacturing company I have recently helped get back on track and which is living with more purpose. My arm […]
Nike's "Find Your Greatness" is Stealing away the Olympics again!!!
Reblogged from Beloved Brands: At Beijing in 2008, Nike did such a good job that almost as many consumers felt they were the Olympic sponsor. They flooded the malls of Beijing with Nike ads, knowing that people would be so hot, they would seek shelter in the malls. It was so successful, it forced the […]
Your “Festival of Colors” Rituals
Every year, Hindus greet the transformation from Winter to Spring by celebrating. During The Festival of Holi, Hindus throughout the world share prayer, camaraderie, special food, and a general sense of mischief as they douse each other in dyes and colored water. The Holi festival of colors draws its roots from a Hindu legend involving […]
Symblicity
